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Johnson & Johnson Campaign- SCADDY Winner
Date
April 2023
Marketing Campaign
Savannah, GA, 2013
The main focus of this project was a direct mail piece but the overall campaign also included print advertisements. The direct mail piece was created with the intention of being stocked in the mother and baby wards of hospitals and given to new moms as a 'congratulations' gift. Housed in this package is some newborn essentials, all showcasing Johnson & Johnson's new naturals product line: Newborn Onesie, pacifier, baby shampoo, lotion and body wash, markable growth chart, as well as a welcome letter, inviting them to be apart of the Johnson & Johnson family through their line of products.
This piece was awarded a Silver SCADDY Award in 2013 in the Direct Mail category.
